Parsiana, Oct 1997 - An extensive cover story in the Parsi community magazine.

The choicest embroidery assignments undertaken by the Agas of Armayesh are displayed on the ramp at international fashion shows.

Keen to buy a motorcycle during his college days, Naozer Aga approached his father Jamshed who did not share the same enthusiasm. To dissuade the son, the father undertook to contribute only 50 percent of the costs. Faced with the responsibility of raising the balance Rs 3,500, an enterprising Aga, with three colleagues, formed a group called Cupid and his Arrows. By arranging three socials the group was able to earn sufficient funds to finance Aga's two-wheeler. The success of this first venture gave him the necessary confidence."We realized we could make money," confides Aga. Thereafter he was keen "not on studies but on being financially independent." Over the years, 56-year-old Aga, as Group board chairman of the 25-year-old Armayesh Group and Associates comprising 12 private limited companies and one partnership firm in India, Europe and USA,has nurtured and expanded operations involving business service centers, finance and investment, computer assembly, manufacture and export of high quality hand embroidered products to constitute a multicrore turnover group. In terms of profitability, all these concerns may be equally remunerative, but in terms of respect and recognition, it is the embroidery component of the business which offers the most challenges.